Digital Business Development. LeadTool.ai's holistic sales and marketing strategies are designed to generate and nurture leads into clients and customers using omnichannel outreach, multiplatform marketing, and targeted PPC advertising. Our thesis uses multiplatform marketing along with omnichannel communication to align brand messaging, sales activities, and customer touchpoints. These strategies insure increased brand recognition, customer affinity, and customer loyalty leading to increased customer conversion rates. The objective is not to just generate leads, but to convert those leads into paying customers and clients.